Sake Day East

World Sake Day, October 1st, traditionally marks the beginning of the sake brewing season in Japan. It is celebrated at tasting events all over the world. Join us at New England’s largest Sake Day celebration.

Sake Day East 2026 is an opportunity to taste nearly 100 exceptional sake! Explore sake from Japanese brewers or enjoy a more local taste from American brewers. Learn from sake experts, enjoy delicious food, and more.

In addition to regular tickets, a limited number of VIP tickets are available that include early entry and many perks! If you would like to learn more about sake, consider a guided tasting led by well-known sake experts with specially selected sake. See below for details.

Guests receive a commemorative tasting cup and have access to taste nearly 100 different sake from around the globe and more! Light appetizers will be served. Additional food available for purchase.

*JSB Members receive $10 off VIP and General Admission tickets using the discount code in the JSB Member Portal.

VIP Tickets : $139 - $149 (Early entry at 3:30 pm)

• Exclusive VIP only tasting for hard-to-find sake

• A special VIP gift

• Delicious bites from Yagi Noodle

• An exclusive discount for sake purchases from retail vendor

• And more!

General Admission Ticket: $89 - $99 (4:30 - 6:30 pm)

• 2 hours of tasting nearly 100 types of sake from various breweries from Japan as well as U.S brewers from Brooklyn, New York and Medfield, Massachusetts

• Light snacks

• A discount on all sake purchases

• Food for purchase

Pre-event Guided Tasting Seminar 2:00pm-3:30pm: $39

30 minute small group guided tastings featuring specially selected sake that will be available to attend between 2:00 - 3:30pm.

Tasting 1: Beyond Rice: The Hidden Role of Water in Sake with Fayee Wong, MTC Sake

2:00 - 2:30

Rice often takes center stage in conversations about sake, but water accounts for nearly 80% of every bottle and quietly shapes everything from fermentation to mouthfeel. Despite its fundamental role, water remains one of the least understood aspects of sake production. Participants will compare three waters alongside three sake brewed with different water profiles to experience firsthand how mineral composition influences yeast activity, aroma, texture, balance, and finish.

Tasting 2: Last, but not YEAST! with Brie Conway, Boken Sake

2:45 - 3:15

From yeasts developed in space, to other strains embarking on a deep-sea voyage 30,000 leagues under the sea, let Bōken Sake bring you on journey of unique sakes from Kochi to Akita to discover why yeast is the unsung hero of nihonshu.

Featuring Sake from:

• Boken Sake

• Brooklyn Kura

• Classic Wine Imports

• Dassai Blue

• Farthest Star Sake

• Hakkaisan Sake

• HEAVENSAKE

• Heiwa Shuzo

• Joto Sake

• Kome Collective

• Mutual Trading Sake

• Niigata Sake Selections

• Sake One

• Sake Suki

• Takara

• World Sake Imports

Food and other retailers:

• High Tea Skin Care

• Japan Society of Boston

• Koko Utsuwa

• Commonwealth Wine School

• Boro Sugar Shack

• Yagi Noodle

• PLUS MORE!